Our founder, Julie, values womanhood as a journey defined by empowerment, challenges, and changes in the body. For her, the key phases are the "3Ms"—Menstruation, Maternity, and Menopause. After noticing the profound effects of hormonal shifts on her skin, especially post-menopause, Julie was inspired to create Knours (Know Your Skin). She envisioned a brand that raises awareness of how each phase affects the skin and offers clean, safe products to support women’s skin wellness. Collaborating with dermatologists and herbalists in Korea, she developed a line free from endocrine-disrupting chemicals (EDCs) and full of natural ingredients, empowering women to embrace and care for their skin through every stage.
