KNOURS KNOW HOW

Today’s post might be especially timely if you and your skin are looking for a little extra support. We're diving into the world of innovative skincare ingredients and why K-beauty continues to be a global top performer in this space.

Many beloved Korean sunscreens available in the U.S. are now undergoing reformulation to comply with FDA regulations - sparking concerns among consumers. Will the texture change? Will it start to sting the eyes? These are valid questions, given how much texture and sensorial experience matter when it comes to sunscreen.

Ethics and Sustainability for Knours is an ongoing commitment that we continuously strive to deepen our understanding and practices to become a more conscious, eco-friendly company. Our efforts are directed towards minimizing our carbon footprint and further encouraging good initiatives within the beauty industry and in our community. 

When we talk about ingredients in skincare, two often come to mind: the ever-popular natural ingredients (a favorite here, as you probably know;-)) and their lab-born synthetic ingredients. But what sets them apart, and is one better than the other? The answer isn’t as simple as you might think. Let’s explore why.

At Knours, we are deeply committed to transparency and providing clean skincare solutions. Recognizing that sun protection is an essential part of any skincare routine, we are thrilled to announce the launch of a new sub-brand dedicated to safe and effective sun care: KOOLSOL.

With the wind blowing and us missing summer, today's blog will discuss the topic that continues to create diverse opinions online: sunscreen.