At Knours, we are deeply committed to transparency and providing clean skincare solutions. Recognizing that sun protection is an essential part of any skincare routine, we are thrilled to announce the launch of a new sub-brand dedicated to safe and effective sun care: KOOLSOL.

You may be wondering why we chose to create a new brand instead of releasing products under Knours. We made this decision due to our commitment to Knours’ core mission: a hormone-conscious approach to providing clean and safe skincare. Since sunscreens often contain active ingredients essential for UV protection, which don’t fully align with Knours’ values, we felt it was important to maintain that solidarity. By launching a separate brand, KOOLSOL, we can continue to uphold Knours principles while addressing the equally vital need for sun protection. For more insights into sunscreen basics and its key ingredients, feel free to explore our detailed blog post—here.

Koolsol debuts with two sunscreen options: launching our chemical sunscreen on the January 23rd, with our mineral sunscreen coming soon! Staying true to our values, we’ve formulated these products with the safest and most effective ingredients and of course, being vegan, cruelty-free, and paraben-free. You’ll also find beloved skincare ingredients like Niacinamide, Centella Asiatica, Aloe, Snow Mushroom, and Panthenol in our formulas.

What Makes Our Sunscreens Unique?

• Texture: Unlike traditional sunscreens, our products feel like a light moisturizer. You have to experience this!

• Lightweight: Super-light and non-greasy (not even on your fingers).

• Seamless Absorption: Quickly absorbs to leave skin soft and smooth. 

• No White Cast: Perfect for all skin tones.

We’ve put extreme effort into creating these sunscreens to ensure they deliver the best possible experience to our customers. You’ll be able to purchase them starting today (January 23rd) on koolsolbeauty.com.

Cheers to a year of safe, effective skincare including sun protection! Stay tuned for more updates, and thank you for trusting us with your skincare journey.