Knours Know-How

Many beloved Korean sunscreens available in the U.S. are now undergoing reformulation to comply with FDA regulations - sparking concerns among consumers. Will the texture change? Will it start to sting the eyes? These are valid questions, given how much texture and sensorial experience matter when it comes to sunscreen.

Ethics and Sustainability for Knours is an ongoing commitment that we continuously strive to deepen our understanding and practices to become a more conscious, eco-friendly company. Our efforts are directed towards minimizing our carbon footprint and further encouraging good initiatives within the beauty industry and in our community. 

At Knours, we are deeply committed to transparency and providing clean skincare solutions. Recognizing that sun protection is an essential part of any skincare routine, we are thrilled to announce the launch of a new sub-brand dedicated to safe and effective sun care: KOOLSOL.

Our One Perfect Plumping + Firming Eye Cream has returned, now with a formula developed to focus on even more hydration and care for your delicate eye area. 

What skincare trends did you love this year? Check out our 2024 Skincare Trend Recap on our blog!

K-beauty has become nearly impossible to miss, appearing prominently on social media, in stores, and through word-of-mouth recommendations. But have you ever wondered why it gained such massive popularity? When and how did it transform from a niche market to a global phenomenon? And more importantly, does K-beauty truly outperform other skincare traditions?...